To: Christopher Sloman
From: William Chan
Subject: University of Arizona's Home Page and How Well It Meets The Measures of Excellence
Date: June 7, 2017
The purpose of this memo is to present my impressions on the clarity, accessibility, and professional appearance of the University of Arizona's website. The goal of the website is to entice students to come and attend the university.
In general, I think the university's website is very effective in the areas of clarity, accessibility, and professional appearance.
In terms of clarity on the University of Arizona's website, you can see instantly the words "University of Arizona" and the brand right next to it. With the links to apply, visit, virtual tour, and give, it is blatant, to me at least, that this is the university's website. As you scroll down, you can see some of the rankings the University has acquired. With that information, it is clear that the website's goal is to entice …